thinking....

I went on the Orange website, which wasnt greatly inspirational, but i learnt about their values..
Refreshing
Honest
Straight forward
Dynamic
Friendly
Trusted
Responsible
Innovative

'We beieve in a world that is open'
'Remove the barriers and open up our lives'

Then I looked up the definition of OPTIMISM.............. POSITIVE!!!
Optimists generally believe that people and events are inherently good. They have a positive look on life, believing that things will work out in the end' wikipedia.

Is the glass half full or half empty?

After doing a lil'background research I started thinking about the keywords and concepts given to us in the brief......
Fast
New Direction
Bigger network
Hero
Evenings and weekends
Upgrade
Mobile phones with internet
Your group
Register
Visit
Celebrity
Books
Data and technology
Charity and community
Caring for the environment

Ive started writing down a few ideas for subject matter, and collected a few images relating to a few of them . . . .